No name, email, brand or raw IP is attached to a score. Mavraa stores only grouped diagnostic signals.
Mavraa intelligence / Quarterly
The D2C
Brand Pull Benchmark.
A privacy-safe view of how consumer brands at a similar category and stage score across clarity, distinctiveness, conversion and compounding.
A comparison appears only after ten responses exist for that exact category and stage.
Scores are founder self-assessments. They reveal patterns and better questions—not audited business performance.
Current quarterFind your
Find your
peer signal.
Choose a cohort to see whether a public baseline exists. To compare your own brand, take the diagnostic and opt in after the result.
Take the free diagnostic →What becomes proprietary
One diagnostic.
Four authority assets.
The benchmark is not a decorative score counter. It creates a repeatable evidence loop while keeping founders’ data private.
Founder context
A founder sees where their self-assessed brand strength sits relative to a relevant peer cohort.
Lead intelligence
Aggregate patterns show Mavraa which constraints are appearing by category and stage—without identifying any company.
Quarterly insight
Only thresholded aggregates become a quarterly field note: the strongest signal, the recurring leak and the decision it implies.
Editorial system
Each release becomes a Pull, Not Push memo, a LinkedIn carousel and a sharper question for the next teardown.
Build the baseline
Two minutes. No email wall.
One honest score.
Take the diagnostic first. Contributing to the anonymised benchmark remains entirely optional.
Take the Brand Pull diagnostic →
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